Here we apply the principles of individuality to the demands and rigors of authentic masculinity.

The individual call to noble masculinity is one we must follow!

Ron Murphy Ron Murphy

Redefining the Alpha Male: Embracing Traditional Masculinity and Individualism

In the age of social media, the term "alpha male" has become a subject of widespread misconception, completely distorting masculinity by sensationalism and stereotypes. Platforms like Instagram and Twitter frequently propagate an image of the alpha male as hyper-aggressive, hyper-sexual, and hyper-greedy consumed by displaying a retailer's ideal of status symbols. The very same behaviors derided as "toxic masculinity" and the very same behaviors long-promoted by advertisers and media.

Read More